In order to communicate with you and to manage your account, we collect “individually relevant information” on you that helps us identify you and provide you a personalized level of service. For example, this includes but is not limited to, your name, email address and location.
Undertaking a number of activities on the site requires you to register and/or login on the site, which gives BetterButter access to individually relevant information. These activities include but are not limited to contributing, sharing, liking, commenting and appreciating recipes and partaking in contests. Individually relevant information collected may for example include but is not limited to your name, user name, password, location, IP address, other optional information provided by you in your profile and information based on your browsing behavior on the platform. Providing additional information beyond what we require at registration and/or login is optional, but provides a more wholesome browsing experience on the platform.
You may request that your account be deactivated and your individually relevant information removed from our database by emailing us. In case you do so we will remove your individually relevant information as soon as reasonably possible subject to applicable law and our deactivation policy. This may result in us retaining information that we require to resolve disputes, enforce our Terms of Service Agreement or resolve troubleshooting problems. Please note that it is not possible to completely and comprehensively delete all of your information and remove it from our databases due to technical and legal constraints including backup storage.
BetterButter may use your individually relevant information and/or personal information and/or other information collected during your browsing to optimize our service to you, personalize your browsing experience, improve our marketing and promotional efforts, improve our products and services, analyze usage and provide customized solutions to you. Information can also be used towards resolving troubleshooting issues, disputes, technical issues on the platform and adhering to our Terms of Service Agreement.
Access to such information may also be provided to trusted third parties who work us, for example but not limited to, marketing and technical service providers. In such cases information is shared with third parties only to the extent required.
In order to provide a high quality of service to you at a nominal or nil cost, we may provide information on your personal preferences to third party advertisers. Such advertisements or promotions may be provided directly on the platform and/or through email and social media. Such advertisers may also place cookies on your computer through access to BetterButter. BetterButter does not have access to these cookies. Such third parties are provided aggregated or non-individually relevant information, with the intent of protecting your privacy on a best efforts basis.
We treat your privacy with the utmost seriousness and make every endeavor on an ongoing basis to protect unauthorized access to your information. Although we cannot guarantee against a security breach, we will make any legally required disclosures of any breach of security, confidentiality, or integrity of your unencrypted electronically stored personal data to you by email and/or displaying it clearly on the site, as soon as reasonably possible, subject to the requirements of law enforcement or any measures deemed necessary to determine the extent of the security breach and/or to restore security to the platform.