7 Important Points to Remember while Shopping Online

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On how many occasions has it happened that you buy a product and after some time realise that it lacks the features showcased on the website, or has minor imperfections which would not have been found in an authentic product?

Almost all of you must have faced such situations at least once while shopping on the internet as there are more than hundreds of shopping websites, and a majority of them are selling fake products.

Here is a list of things you must do before buying anything online to make your shopping experience hassle-free: 


1) How to Avoid buying Fake Stuff?

Don’t blindly rely on sellers or the government to guard you against counterfeit or fake products. The most important tip while shopping online is that most of the times if you find a deal that is too good to be true, most probably the product is fake! Don’t get tempted for a new brand which you haven’t heard of before just because they are giving lucrative discounts; chances are the product has a poor quality or is probably a fake.


2) Read about the Seller (Always)

India’s FDI norms  don’t allow most online retailers to be sellers, so every major e-commerce portal is basically a marketplace with third-party sellers who are selling the products. The websites just act as middlemen, who connect the sellers to the buyers. Hence, it becomes very essential to identify who is selling the product.


3) Look for Quality Assurance

Flipkart Advantage or Amazon fulfilled is a fulfillment service for Sellers, wherein the products are sourced from reliable sellers and the companies do the checking for quality, packing, and shipment. For a Buyer, you are assured of product quality, faster delivery of the products, and hassle-free returns backed by 24×7 customer service. These fulfillment services also provide customer service for these products which is a win-win for the buyer.


4) Make it a Point to Check Reviews

You can visit various sites specific to the product you’re planning to buy. However, it is not always possible to get the expert reviews for all classes of products. The reviews can be limited to widely used products like cameras, smartphones, automobiles, appliances, electronic gadgets etc. Product review sites can help you get expert reviews which can help you in better identifying your requirements.


5) Take a Look at the Ratings

With 60% of consumers looking at online reviews at least weekly, a recent survey suggests that 93% say online reviews do impact their purchasing decisions. Don’t blatantly fall for ratings because if all the ratings are 5 star, chances are that such ratings are adulterated. See the ratings and their messages for a clear understanding of the advantages and disadvantages of the product.


6) Make a Habit of Saving a Copy of your Orders

It’s always a great idea to keep documentation of all your online purchases. Most retailers send you an email which includes a Purchase receipt, Order ID, Confirmation number, Tax invoice no, Seller details, and location of the Seller. Take a printout and also save the confirmation email till you receive the product.


7) Compare Prices of Different Sellers

One must compare the prices of identical products in the same category before choosing which product to buy. Let’s assume if you wish to purchase a smartphone with some specific features, you must find out different brands that are available in the market, who are offering the same specifications and then compare them with each other. Instead of searching it over the online review sites, you should prefer asking a friend who has used a product with such specifications.

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