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Mirabai Chanu Feature 2

Domino’s Lifetime Khushiyon Ki Delivery To Mirabai Chanu

Marketing Team | July 28, 2021

A sparkling start to Tokyo Olympics was made when MIRABAI CHANU bagged the first silver medal in weightlifting earlier this week. Constant perseverance and dedication have brought her here what she truly deserved, and as much as we know it’s not easy at all!! It just doesn’t take your hard work to train yourself but also the right food at the right time. While she speaks about her big win in an interview, it was an absolute delight to hear her wish to eat a pizza she always craved for while being on a strict diet. And to our surprise, everyone’s favourite pizza destination food chain Dominos heard it right when the video went viral and people tagged the director of Jubilant Food works that operates the brand in India and they made the first move to step in for MIRABAI CHANU.  

Mirabai Chanu Feature

Later this week they tweeted saying “Aapne kaha, aur humne sunn liya. We never want @mirabai_chanu to wait to eat again so we’re treating her to FREE Domino’s pizza for life! #PizzasForLife,” And this just doesn’t stop here, the food chain joint, Dominos even reached to her home town in Imphal to treat her family with free pizzas to celebrate her big win. 

While we all congratulate the sweet gesture made by Dominos, some also feel it is more on the line of promoting their own brand equity. We do feel it’s a WIN WIN scenario for both, as it has definitely given the power to Dominos to be the talk of the town during this Tokyo Olympics.  

Image Source-: WikiMedia

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Marketing Team

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